To increase customer engagement and get critical feedback before a flavor launch, Oats Overnight invites its subscribers to taste test “flavors in development.” Subscriber feedback is taken very seriously and recipes are tweaked for maximum yumminess before official launch, or they’re axed altogether.
My task was to create all manner of product launch assets including subscriber recruitment emails announcing each month’s new in-development flavor, data collection requests, hype, reveal, and BTS release pieces, as well as product packaging copy and banner ads. Check out a few of the pieces below.
