Medspa FB Ads
I’ve never darkened the door of a medspa, but as part of a family-owned lead generation agency, I designed and managed paid ads for medspas across the country.
What I learned in the process corrected all my stereotypes of the industry and grew my appreciation for the hard work of small business owners.
Below are select ads I designed (think endless Canva tutorials, emoji hunting, algorithmic warfare, and (obviously) empathy-driven copywriting).
The Results
For the businesses: our ads and SMS lead nurturing resulted in 20 new leads booked into their calendars each month (ka-ching!).
For me: deep appreciation for performance marketers and a slight tic whenever FB Ads Manager announces “improvements” to its algorithm.
