Simply Nailogical X Oats Overnight
What do a strappy food & beverage DTC startup and a nail-polish obsessed YouTuber with 7 million subscribers have in common? You guessed it: Mint Chocolate Chip Cookie overnight oats!
For a long while, Simply Nailogical YouTuber Cristine Rotenberg teased fans about her DIY recipe for this unique breakfast treat but never released the details. Oats Overnight had an excellent version of the same flavor and collaborated with Cristine to launch a limited edition run of the flavor, complete with a one-of-a-kind Simply Nailogical BlenderBottle.
My task was to create a landing page for the launch that blended the two brands’ unique voices and converted entirely new customers from Simply Nailogical’s North American base.
The Results
A lot of fun, over $150K the first week, and significantly more revenue over time through recurring purchases from this new segment of consumers.
